Mission clarification
If you have a clear mission with strong buy-in from stakeholders, congratulations. You have laid the cornerstone for your success. If you don’t have a strong, clear mission statement, then we know where to begin – because if you don’t know where you are going, no road will get you there.
A good mission statement inspires, and defines parameters: just as it indicates what you do want to do, and why, it implies what is outside your organization’s scope. “Mission drift,” or taking on activities that are meaningful to some stakeholders but not directly in line with your mission, is as dangerous to your long-term success as having no clear mission at all.
We have found great value in the process of helping organizations define vision, mission, values, and activities.
Vision is what you want the world to look like as a result of your efforts.
Mission is how your organization plans to further that end.
Values are a concise statement of why the vision and mission you have articulated are so
important to you.
Activities are the three or four major endeavors your organization is undertaking to achieve your mission.
Clarifying vision, mission, values, and activities is an important step toward success. As you probably know, the Web is full of great, sometimes conflicting advice about mission statements. If you lack clarity in this core area, we will collaborate with you to develop and deliver a tailored set of exercises to help you and your major stakeholders craft a statement of vision, mission, values, and activities that drives your organization where you want it to go.
If you have a clear mission with strong buy-in from stakeholders, congratulations. You have laid the cornerstone for your success. If you don’t have a strong, clear mission statement, then we know where to begin – because if you don’t know where you are going, no road will get you there.
A good mission statement inspires, and defines parameters: just as it indicates what you do want to do, and why, it implies what is outside your organization’s scope. “Mission drift,” or taking on activities that are meaningful to some stakeholders but not directly in line with your mission, is as dangerous to your long-term success as having no clear mission at all.
We have found great value in the process of helping organizations define vision, mission, values, and activities.
Vision is what you want the world to look like as a result of your efforts.
Mission is how your organization plans to further that end.
Values are a concise statement of why the vision and mission you have articulated are so
important to you.
Activities are the three or four major endeavors your organization is undertaking to achieve your mission.
Clarifying vision, mission, values, and activities is an important step toward success. As you probably know, the Web is full of great, sometimes conflicting advice about mission statements. If you lack clarity in this core area, we will collaborate with you to develop and deliver a tailored set of exercises to help you and your major stakeholders craft a statement of vision, mission, values, and activities that drives your organization where you want it to go.